THE FEATURE FACTORY – Agile alone will fail

You may have noticed that Agile is still being sold as the framework to make everything better. Of course, it sells especially well when hope and motivation for change are linked to it.

That’s what the 25th of June in Cape Town was all about. First of all we talked about what to consider if you want to make it better.Because from my point of view, playing with hope is dangerous. Many coaches give entertaining motivation, but fail to satisfy the inner hunger of employees for positive change.

When hope has evaporated, demoralised and burnt-out employees are left at the end. At the latest then the opinion about Agile in the company is negative.

For me, the best success as a coach is to experience positive changes. In practical terms, this means that people learn to work together cross-functionally, develop their own potential and grow individually.

The most important points from the talk:

✅ The HIPPO EFFECT – The Highest Paid Person ignores the wisdom of the crowd, neglects the knowledge of front-line staff, and potentially disengages the workforce.
✅ The FEATURE FACTORY – The focus here is on building features. Not solving problems and creating value for the user.
✅ The VUCA WORLD – Is the dynamic world we live in and it is an illusion that we have everything under control.
✅ The DYNAMIC ROBUST COMPANY – Is a company who is equally concerned about organisation, people and culture to be robust and delivers real value with the power of everyone.

Five practical reminders for you:
1️⃣ Value is more important than features
2️⃣ You need to establish a product mindset
3️⃣ Work with hypothesis to reduce the risk peaks
4️⃣ If your team sprints, it needs more air to breathe
5️⃣ Learn to say no to protect the value creation

You can find the talk on my website as a video and as well as podcast episode. Write me your opinion. Good luck and all the best 🏄🏽‍♂️ Roman

About the Author

Roman Paeske is a hands-on expert in agile product development. He has a broad practical experience in teaching and coaching agile, setting up agile work environments and helping companies build successful and sustainable agile organisations. He is a pragmatic person who fights for practical approaches to agile interpretations.

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